Strategic design, functioning systems, and striking visuals that set your brand apart
Branding + Identity Design
Eye-catching, elevated brand solutions that just work.
I specialize in comprehensive logo design and identity systems for successful launches and rebrands. Combining exquisite taste and marketing expertise to shape a cohesive brand that truly captures you and all your business is set to achieve.
Brand Packages
Brand Audit
You’re working towards unlocking the magic of your brand, and you need some guidance to fill in the gaps and find alignment. Let’s shape-up your narrative and infuse strategy.
Comprehensive Brand Assessment Questionnaire to take an in-depth look at where you’re at
60 min 1:1 call to cover growth goals and vision setting
Brand Audit Summary: 10+ page report with road map to level-up your positioning, visual identity, and messaging
Personalized brand task list with planning template to take actionable next steps
Mini Brand Kit
You just need the essential brand elements to get started in the right way.
Logo (wordmark font logo or simple icon logo); high res PNG + SVG formats
Colour Palette with HEX, CMYK, and RGB Codes
Typography treatment for headlines, subheads, and body copy usage
Brand Mood Board for showcasing the vibes
1-Page Brand Guide; high res JPG, PDF, and Canva file formats
Brand Identity Package
You need the essentials plus a visual theme and comprehensive guidelines to build a compelling and recognizable brand.
Everything included in the Mini Brand Kit
Expanded Brand Guidelines Book and Style System*
Logo Usage Guidelines
Expanded Sequential Colour Palette with Accessibility Guidelines
Expanded Typography applications (such as UI buttons, social media, signage, etc.)
Photography Style Guidelines + Examples
Favicon (Web Tab icon)
Social Media logomark set
Visual Theme: a collection of other visual elements such as shapes, patterns, and textures
Realistic mock-up set focused on 3 touchpoints relevant to you (e.g. webpage, social media posts, merch items, presentation cover or deck slide, etc.)
*Does not include complete bespoke logo process; the Bespoke Logo Design package is combined with this package upon request.
Bespoke Logo Design
You need a mark that captures your brand identity and works seamlessly within your visual language system. It includes all the configurations and formats you need, and is tested on a myriad of real-world applications so you know it works no matter where it’s displayed.
Complete bespoke logo design; high res PNG + SVG formats
Number of concepts and revision rounds to be determined as part of your custom quoted package; starts with 3 initial concepts, plus 2 rounds of revisions
Brand or Logo Refresh
You have existing essential elements, but they’re in need of a revamp. Whether it’s your logo or guidelines, or just a portion of your brand kit, I’ll create a custom quoted package that fits your needs.
Contact for more details and to receive a custom quote.
