Poet Coffee

Crafting the perfect blend

I developed the idea for Poet Coffee as part of a Creative Market partnership for their ambassador content campaign. The brief was simple: create an elevated identity for a coffee roaster and cafe and share the process.

Here’s the basis and how this bold brand came to life! ☕️

Poet Coffee is a modern coffee roaster and cafe that places premium quality at the forefront of everything it does. Designed for both coffee connoisseurs and everyday enthusiasts, Poet redefines the coffee experience through a blend of refined flavour and a commitment to craftsmanship and sustainability.

Going beyond the coffee itself, the brand embraces a design-forward philosophy, infusing tasteful flair into every touchpoint. From eye-catching packaging to curated brewing accessories, every detail reinforces the dedication to quality. This bold visual language reflects a lifestyle of intentionality, making Poet Coffee a ritual for those who appreciate substance and style.

Typographic logo design composed of a stylish high-contrast serif with 6 variations for playful application

Takeaway cup designs featuring the signature repeating geometric pattern and large logo

Takeaway packaging for treats and baked goods with a fun set of stickers to seal them for freshness

Customer loyalty cards doubling as business cards in 2 colourways with the serif P as a stamp

Package design for whole coffee bean bags with separate printed bellybands for each roast type