Polyester Studio Logo + Identity Marks

Polyester is an imaginative animation studio that puts characters at the heart of their creation. I paired with the studio to re-imagine their identity, to create something fresh and that resembled the playful, shifting nature of their works.

What developed was a dynamic, modular identity with various shapes and formations of their primary wordmark. Flexible, fluid letterforms perfectly suited for animation and a diverse mix of applications.

CLIENT: Polyester Studio

ART DIRECTION: Jeremy Dimmock