Newtopia is a precision health company focused on Metabolic Syndrome prevention through the use of personalized coaching and genetics. The ‘new’ in Newtopia stands for the three areas of healthy living Participants are encouraged to set goals for: nutrition, exercise, and wellbeing. With the guidance of their coaches, known as Inspirators, as well as access to a library of engaging and informative content, Participants are set-up for sustainable success.
My role at Newtopia has touched all areas: marketing collateral, Participant materials and products, the company’s website, as well as the Achieve app. Trying to align all of these products has been no easy task, but working towards WCAG 2.0 Level AA standard across all required products provided great insight and development for the brand as a whole.
Every great brand starts with the establishment of a set of strategic Brand Guidelines—or better yet, an elaborate Design System. An ongoing mission throughout my time with Newtopia has been development of these products. The first chapter of Newtopia’s Brand Guidelines, Colors, is accessible here.