Newtopia is a precision health company focused on Metabolic Syndrome prevention through the use of personalized coaching and genetics. The ‘new’ in Newtopia stands for the three areas of healthy living participants are encouraged to set goals for: nutrition, exercise, and wellbeing. With the guidance of their coaches, known as Inspirators, as well as access to a library of engaging and informative content, participants are set-up for sustainable success.
My role has touched all areas: marketing collateral, program materials and products, website design, video production, and more.
Every great brand starts with the establishment of strategic Brand Guidelines, which eventually leads to an elaborate Design System. An ongoing mission throughout my time with Newtopia has been development of these products. The first chapter of Newtopia’s Brand Guidelines, Colors, is accessible here.